The author of this piece elegantly illuminates a serious issue with the scientific publishing system. What can be done to stop such ill-intentioned windbags‽
It’s a lose-lose situation. Ignore you, and you win by default. Engage you, and you win like the pig in the proverb who enjoys hanging out in the mud.
As the programmer Alberto Brandolini is reputed to have said: “The amount of energy necessary to refute bullshit is an order of magnitude bigger than to produce it.”